In an award ceremony held on 16th February as part of the Canadian International Auto Show in
They rated the 36 candidate cars based on objective criteria, such as product characteristics, and on their emotional charisma: the "wow" factor is clearly just as important an evaluation criteria as safety & environment or value for money.
The "World Car of the Year" award is just the latest in a whole string of awards, which the latest Audi A6 has already won in its debut year. According to Audi, such accolades have justifiably made the Audi A6 one of the most successful instant hits of all time.
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